The UK is going through a “Digital switch over” where TV is changing from its old analogue methods of transition to support the new interactive Digital transmission. This means old TVs won’t work on the new standard.

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Also called Color reversal internegative, or CRI, an Internegative is a second negative of a film made from the original. When a film is shot the first negative is taken from the camera and edited into sequence. From this cut-together reel of film strip the internegative is created.

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This is a copy of the film which is sent to a movie theater or exhibition. Historically they are copies of the “Internegative”
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Ok, so I was wondering why I was making videos for the internet and it struck me that it was because I’m not making them for the TV.

Making video for TV and Film is a costly experience and there’s a lot of competition for a small sector so people give up easy. The internet is the same people but with an infinite broadcast capacity, and its so easy to get video on the internet you can’t help but have a go. For instance there are only so many 3 minute 30 slots for music videos in a day, a finite “inventory” for a music video channel (or any other channel for that matter) so competition is fierce. The internet? Well infinite capacity and a totally custom viewing experience, people can show what they want it’s up to the viewer to watch it.

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